Know What It Costs

A book by Dustin W. Whatley

Know What It Costs

The Money Every Man Is Supposed to Understand

$19

  • 39,933 words
  • 27 chapters across five parts
  • Every chapter ends in an assignment
  • 217 pages, 6x9 trim

What does one month of your life cost to run? All in.

Say the number out loud. Whatever you just said is wrong, and it is wrong in the same direction every time, because the number in your head was assembled from the bills that arrive monthly and a life is not billed monthly.

The reason most men have not run it is not difficulty. Any man could do it in one evening with his bank statements. It is that the number is a verdict on how he has been living, and as long as it stays unknown the verdict stays unread.

This book is the mechanics of provision for a man who has never read a financial statement and has no intention of becoming an accountant. What a month costs. What you actually own. Margin, cash flow, runway, debt honestly, pricing and why men undercharge out of fear and call it fairness. What a business is worth on the day somebody sits across the table with an offer. And giving, built in from the first dollar rather than promised at some future one.

A man who refuses to learn the mechanics is not being humble. He is delegating his family's security to hope and calling it faith.

What is actually in it?

  1. Part One, The Number What a month of your life costs, all in
  2. Part Two, Your Position Runway, debt, and what you actually own
  3. Part Three, Income Pricing, undercharging, and the fear underneath it
  4. Part Four, The Machine Margin, cash flow, and what a business is worth
  5. Part Five, Stewardship Giving built in from the first dollar

Who is this for?

  • A man who has never calculated what his own life costs
  • An owner who suspects something is wrong in the numbers and cannot name it
  • A man who has left the money to his wife and has no idea whether that is going well

What else is in the line?

The Forge

The Forge

Faith, Fire, and a Second Chance at Purpose

$19