Author: dustinwhately

The Sequence Is Backward

There is a diagram you have seen. Three circles. What you love. What you are good at. What people will pay for. Find the middle, get…

The Stage Nobody Survives

Say you get through the first part. Somebody paid you. Then somebody else did. Money is coming in irregularly and you are thrilled and terrified in…

Made in Order to Make

Everything you build with your hands has an expiration date and most of them expire sooner than you think. The company gets sold, or absorbed, or…

The Competence Gap Is Real

I told you in the last chapter that the gap exists and that it is not evidence of fraud. Now I want to be considerably more…

Managed Men

Nobody is going to hand you room. I want to say that plainly and then spend a chapter on why, because most men are operating on…

Sell before you build

Most men lose two years at the start of a business, and they lose it doing something that feels exactly like progress. They build. They register…